EZ Pasta product design

The EZ Pasta Product Design project involved a comprehensive rebranding effort for EZ Pasta Co., focusing on creating an elegant and luxurious identity. Following the client's brief, I designed a style guide, logo, and product packaging that reflect the brand's new image of slim, diet, low-carb pasta with a sophisticated black and white Gatsby theme. Using Adobe Illustrator and Photoshop, I crafted a logo that exudes femininity and luxury, while Adobe Dimension allowed me to visualize the product design in a realistic 3D environment. The style guide document details the brand's visual identity, including logo usage, color palette, typography, and packaging design, ensuring consistency across all brand materials. This project highlights my ability to translate client briefs into visually striking and cohesive design solutions.